Part of the blessing and the curse of owning your own business is literally creating income for yourself by providing value for others.
When business is good… we love it, we’re empowered and we’re bulletproof (seemingly).
When business is down and sales are low… we self-doubt, our income is at risk and panic sometimes sets in!
You could give into this and adopt an ‘It Is What it Is’ mindset… or you can SAVVY up and prepare yourself!
Some of the ways I’ve seen to navigate that are:
1. By forecasting your annual, quarterly and monthly trends (yes, your past can predict your patterns!) and
2. By encouraging business spikes with timely promotions, bonuses and top-of-mind awareness!
3. By calendaring all of the above and ‘planning backwards’ so you’re not in a full-on business SLUMP before you start to take action!
This article demonstrates the power of knowing your patterns and creating activity to battle the bottom-out!
Check out how Karen Kane has outsmarted the inevitable dip while still planning for current spikes below.
After you pop over and read that, I’d love for you to study your numbers and patterns for the past 18-24 months and see what trends there are! Then see how you can FORECAST the dip and proactively outsmart it!
It’s not easy doing what we do, but it can be simpler when we’re prepared!
Consider using a smart service like Staples Print & Marketing Services to help you control current activity and predicate future business!
I love to see you working smarter, not harder!