(my delightful best gal pal reminded me of this story today…thanks Jenny!)
She’s delighted. “How much do I owe you?” she asks.
“$5,000,” he replies.
“$5,000!” she exclaims. “But it only took you 2 minutes!”
“No madam,” he replies. “It took me my life”.
>>>This is what your clients are paying you for…not your time, not your ‘effort’ – rather, your WEALTH of experience, knowledge, information and networks which you have built up over YEARS of study, practice, failures, successes and experience.
- You are valuable.
- I am valuable.
- We are worth the price tag.
Have you been tempted to undercharge? Have you had to apologize for price structures? I’d love to hear from you below if you have and how you have beat that mental block.