What comes first, the chicken or the egg?
In business, maybe we should ask – what comes first, the product or the customer…the message or the audience?
Michael Hyatt addresses this in his newest book, Platform, and I chatted with my friend recently (for just about 14 minutes) about WHY this is so important for speakers, authors, writers and business owners.
I can’t recommend Michael’s New York Times Best-Selling Book enough. Run…get it now by clicking the book image below.