What comes first, the chicken or the egg?

In business, maybe we should ask – what comes first, the product or the customer…the message or the audience?

Michael Hyatt addresses this in his newest book, Platform, and I chatted with my friend recently (for just about 14 minutes) about WHY this is so important for speakers, authors, writers and business owners.

Listen below to see why business your platform, filling your stadium and creating an audience is so important.
[ti_audio media=”2453″ volume=”30″]

I can’t recommend Michael’s New York Times Best-Selling Book enough. Run…get it now by clicking the book image below.