Marketing
Maybe we should be in the box after all…
Wait! Maybe small businesses are doing it wrong! After years of being told to think ‘outside of the box’ and embrace non-conformity…I am ready to challenge that thinking! Perhaps the box is where we should be focusing! Seen this?? Or maybe this?? Yep, thought so! Yum Brands, Inc. happens to encompass Taco Bell &…
Read MoreWhat are you worth?
(my delightful best gal pal reminded me of this story today…thanks Jenny!) A woman in Paris spots Picasso in a cafe. She begs and pleads him to sketch her…he finally relents, whips out his pad and draws a sketch of her. She’s delighted. “How much do I owe you?” she asks. “$5,000,” he replies.…
Read MoreWhat compels your market to buy
How does your market shop? We all know that there are seasons for shopping and seasons of drop off in shopping and it doesn’t matter what type of product or service that you sell. However, all markets do not shop at the same time. For instance, Christmas is not a big shopping time for all…
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