What is Your Personal Value Proposition?
The following post is drawn from Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar in stores May 15th. Value propositions are a staple of sales and marketing. It’s hard to start a sales conversation if the potential buyer doesn’t understand how a product or service adds value in a way that…Read More
But why do I have to pick just one thing?
Wow! What a great option…you can plan your marriage and learn how to battle with your bride in the same locale! This may seem like a silly example…but I think you see my point – that when you try to meet too many needs in the same location, either virtual or physical, you only end…Read More
Can there be TOO many choices?
This is a dry goods candy store in the Fort Worth Stockyards historical district. The kids and I love going down there to watch the cattle drive, wander through the shops and just ‘cowgirl’ up in general. I wanted to treat them to a little something while we waited on lunch, which brought us…Read More